The Social Media Camp was modeled after BarCamp (or perhaps I should say it was a kind of a BarCamp). The campers occupied Cafe Thistle, which was partitioned into two areas; plus there was a lounge where a smaller group of people were aving discussions
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Your experience is not entirely unexpected, though. People who are active on Twitter and Facebook are often voracious seekers of information. They like to keep up with everything that's going on. No wonder they aren't unaware of their class schedules.
As an aside, I still don't see why you are supposed to make heroic efforts to cram the information down the throats of irresponsible students. If you made attempts to contact them through the usual channels (such as email), you've done your part, and if they don't check their emails, they should live with the consequences (e.g. failing to graduate in time). Does your management expect you to protect irresponsible students from their own
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