http://community.livejournal.com/obama_2008/2686985.html EXCELLENT! This Proposition 8 piece below is very smart about the psychology of persuasion and human relations. We may all learn from it, for any situation in which we are working to persuade someone on the opposing side of an issue.
I am a Californian who saw people around me in Silicon Valley, including the Chinese Christian community, actually mobilize in favor of Proposition 8 and against gay marriage. I saw my religious right-wing mom, a woman who never cared enough to watch a single Presidential debate---a woman more politically apathetic than a rock---actually attend a "Yes on 8" action meeting with her church members, at some hotel. She actually stuck a bright "Yes on 8" sign on her front lawn. When I saw this, I knew we "No on 8" folks were in trouble.
Just before the election, I saw a "Yes on 8" demonstration, with six to seven folks waving signs, on the corner of a major street in my sleepy technology suburb---Cupertino---the home of Apple and the iPhone. On the opposite corner, a lonely guy brandished a "No on 8" sign at the demonstrators. His sign said: "We ♥ to Hate."
Cupertino, California is a place where you rarely hear people discuss politics at all, because they care more about home values and software jobs. It was so jarring to see this demonstration because you never see people gathered here in publicly in a group, for political reasons. Here, we have many Asian immigrants who care more about the news from China, India, and Taiwan than about American news. Not a single person started a conversation with me here this year about John McCain. We didn't feel a GOP presence here at all.
I visited the "No on 8" office in downtown San Jose. It was on the floor below the San Jose Obama office. While the San Jose Obama office buzzed with phone bankers and made at least 5,000-10,000 phone calls a day last week, the "No on 8" office had less than 10 volunteers during my one visit. I saw plenty of misleading and scary "Yes on 8" fliers in the parking lot of the big Chinese supermarket, but I saw no literature for "No on 8."
Also, the "Yes on 8" signs had a catchy bright yellow background, with blue letters. The "No on 8" signs were dark blue, with white letters. They were harder to see and read.
Displaying too much anger at the passage of Prop. 8 may be a turnoff. "Anger Loses" is one reason Howard Dean's 2004 Presidential campaign failed.
I have visited the headquarters of the Mormon church in Salt Lake City, and I have attended a couple of Mormon church services. (One of my friends is Mormon, and I went to see her sing solo in front of her whole church.) The Mormons are highly organized, focus on providing services to support young families and children, and do a shrewd job of public relations. If you walk by Mormon headquarters in downtown Salt Lake City, two pretty, well-dressed, 21-year-old girl missionaries will immediately approach you and offer to give you a free tour. "Do you prefer a Japanese or Chinese tourguide?" they will coo warmly.
They have (all-girl, all 21-year-old) missionaries working there from dozens of countries, eager to welcome you into the bosom of the Mormon church in dozens of languages. I met girls from the Ukraine, Brazil, Japan, and France in my brief visit. What other church is that smart and organized about customer service, image, and drawing in new converts?
We "No on 8" folks must adapt the organizational and persuasion philosophy of the Obama campaign, learn from our political opponents, and do better next time.
Four Lessons Gay Marriage Activists Must Learn From Obama (Huffington Post):
by Lee Stranahan
Barack Obama won a historic and overwhelming victory. It's too bad the proponents of gay marriage don't seem to have learned much about how and why he won.
I am in total agreement with those who want gay marriage to be legal. They are right. Being right isn't enough.
In fact, many progressives have found an odd sort of contentment in being grumbling angry losers for years because they were so damn right. Now that Obama has lit the path for being both right and effective, it's time tor the conservatives to be the grumbling losers and time for progressives to chalk up victories on issues important to them by applying the lessons of this election.
1) Anger Loses
The protests and expressions of anger on the part of the GLBT community and their friends and family have been impressive. Thousands of people have taken to the street and their anger is justified. I don't think it's smart, however. I see no evidence at all that it's going to help advance the cause of gay rights.
If anger won elections, John McCain and Sarah Palin would now be the king and queen of America. McCain was practically bursting blood vessels in the last few speeches of the election and he lost in a landslide. Anger turned off the independents at the same time it fired up the base.
Just because anger is justified doesn't mean it's wise. That's where discipline comes in. As Obama said repeatedly, "Don't boo - vote." In other words, channel your emotions into something more productive then the easy road of making loud noises.
WWOD? The McCain campaign threw a fresh pack of lies at Obama every chance they got. The number of death threats towards him increased as the angry McCain campaign cranked up the rhetoric. If anyone was justified in their anger, it would have been Barack Obama. He could have struck back in anger and fired up the Democratic base to take to the streets to protest racism and lies.
Obama could have gotten angry.. He didn't. He won. We all won.
2) Get Organized
The No On 8 people have shown they can get big numbers out to a rally. So why couldn't they run an effective ad campaign, send out a clear message or win the election?
The Yes on 8 crowd had the advantage of a built in organizing system in the churches. It's the same organizational structure that explains why Fireproof, a Christian themed, ultra low budget movie with Kirk Cameron as the lead has grossed more than Oliver Stone's 'W'. Churches are good at getting groups of people to do things en masse. That's not a bad thing; it sure helps when they do charity work.
And the ability to organize people isn't a left / right thing; black churches helped Obama. There's a similar secular power with unions or groups like the National Rifle Association. None of it was harnessed by the people in favor of gay marriage to any significant degree.
Without that structural advantage, the pro gay marriage crowd needed to work harder and not be self satisfied. The forces that defeated gay marriage in California did what Obama did; they organized a diverse group of voters and got them out to the polls.
3) Outreach Works
Barack Obama showed that reaching beyond the base can yield big results. I haven't seen much evidence that the people who support gay marriage did much more than reach out to the people who already support gay marriage. In fact, rallies that have protesters yelling 'Mormon scum!' are negative outreach.
What if the gay community reached out to the black, Latino and Mormon communities that voted against gay marriage? What if instead of merely chalking up opposition to 'fear and hate' they went in churches and communities and started engaging in conversations? Would they meet with resistance? Of course. Would they see fear and hate? Absolutely. Changing a lifetime of thoughts and feelings isn't easy but the election showed us change does happen.
But African Americans, Latinos and Mormons all know firsthand the pain and frustration of discrimination. They have all seen their share of fear and hate. They know the value of marriage and family. The way to expose the things they have in common with their gay brothers and sisters is through dialog, not demonstration.
It may seem like an unlikely alliance but it's just as unlikely as getting a white working class guy to vote for a President whose middle name is Hussein.
4) Pick Your Battles
The Obama campaign showed a lot of discipline in picking which battles to fight and which to avoid. Here's a good rule; pick battles you can win.
The current tactic of trying to fight church tax exceptions is a dead on arrival loser of a battle. It's not going to happen.
Tax free churches have a long precedent in our society. It's a fight that will result in a direct battle with every religious organization in America, not just the ones opposed to gay marriage. Further, selectively going after the Mormon or Catholic church is a slippery slope. Trying to take away the tax exempt status of churches you don't like only makes it easier to take away that status for churches with inclusive agendas, like the Unitarian Universalists. Even that doesn't matter, however, since it won't happen.
Some people don't like the idea of picking battles because they want their entire agenda enacted right now. Well, wisdom says that 'perfect' is the enemy of 'good'. Incremental steps require patience but they work.
I believe that the enactment of Proposition 8 is a delay of the inevitable as our county moves towards a more perfect union. If my comrades will take a moment and learn the lessons of this last election, I hope that delay will be short.
Lee Stranahan is a writer and filmmaker who also blogs about politics at BobCesca.com which may sound like a contradiction but it's not but it is.