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flwyd January 17 2011, 20:54:43 UTC
I see no reason the creator of this ad should be fired. They're not targeting English speakers, so there's not much need to worry about snickering Anglophones misinterpreting the advertisement.

I have no doubt that advertisers in the U.S. use words that are offensive or ridiculous when written in some other language. That's not a problem unless they publish the ad unchanged in areas where lots of people are likely to misinterpret it.

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flwyd January 18 2011, 18:42:25 UTC
I agree with flwyd. As a Swedish speaker, it took a long time for me to even understand the objection to the logo.

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