Навстречу дебатам
Клотер Рапай, гуру маркетинга, был в свое время нанят в качестве консультанта избирательной кампанией Буша-старшего. Рапай использовал свой около-научный метод, чтобы вскрыть "культурный код" президента США - какие именно образы коллективное бессознательное американцев ассоциирует с президентом.
О своих выводах Рапай рассказывает в книге «Культурный код: Как мы живем, что покупаем и почему» (The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do), выпущенной в 2007.
Американский культурный код президентства - МОИСЕЙ.
Это может звучать странно для тех, кто не исповедует никакой религии. Но если абстрагироваться от религиозного аспекта истории Моисея, становится очевидным, что именно этот образ американцы связывают с президентом. Это мятежный лидер, наделенный мощным видением и способный избавить своих людей от бед.
http://rutlib.com/book/14719/p/13
Ср. со словами, которые использовал Дональд Трамп, чтобы заявить о выдвижении своей кандидатуры:
Politicians are all talk and no action. They will never be able to fix our country. They will never bring us to the Promised Land, and I cannot sit back and watch this incompetence any longer.
Ladies and gentlemen, I am officially running for President of the United States.
https://www.donaldjtrump.com/media/donald-j-trump-presidential-announcement
Человек, который вставил слова о земле обетованной (Promised Land) и который помог вылепить имидж Трампа-Моисея для выборов, наверняка знаком с теорией Клотера Рапая. Вряд ли это сам Трамп, который книжек, как известно, не читает. Я предполагаю, что этот человек - один из руководителей избирательной кампании Буша-старшего, который и нанял Рапая в 1988 г. Роджер Эйлс.
Трамп начал президентскую гонку с форой за счет своей общенациональной известности и за счет своего откровенно провокационного заявления про мексиканских насильников. Следующий трамплин - первые республиканские дебаты на Fox News. Модераторы дебатов задавали Трампу крайне жесткие вопросы, которые он довольно ловко парировал. Со стороны могло показаться, что Fox News пытается потопить Трапма, чтобы подыграть традиционным кандидатам, и что Трамп - остроумный человек, который не лезет за словом в карман.
1. BAIER: Gentlemen, we know how much you love hand-raising questions. So we promise, this is the only one tonight: the only one. Is there anyone on stage, and can I see hands, who is unwilling tonight to pledge your support to the eventual nominee of the Republican party and pledge to not run an independent campaign against that person.
Again, we’re looking for you to raise your hand now - raise your hand now if you won’t make that pledge tonight.
(Трамп единственный из кандидатов не поднимает руки, чем сразу подчеркивает свой особый статус.)
2. KELLY: Mr. Trump, one of the things people love about you is you speak your mind and you don’t use a politician’s filter. However, that is not without its downsides, in particular, when it comes to women.
You’ve called women you don’t like “fat pigs, dogs, slobs, and disgusting animals.”
(LAUGHTER)
Your Twitter account…
TRUMP: Only Rosie O’Donnell.
(LAUGHTER)
KELLY: No, it wasn’t.
(APPLAUSE)
Your Twitter account…
(APPLAUSE)
TRUMP: Thank you.
KELLY: For the record, it was well beyond Rosie O’Donnell.
TRUMP: Yes, I’m sure it was.
KELLY: Your Twitter account has several disparaging comments about women’s looks. You once told a contestant on Celebrity Apprentice it would be a pretty picture to see her on her knees. Does that sound to you like the temperament of a man we should elect as president, and how will you answer the charge from Hillary Clinton, who was likely to be the Democratic nominee, that you are part of the war on women?
TRUMP: I think the big problem this country has is being politically correct.
(APPLAUSE)
3. WALLACE: Mr. Trump, it has not escaped anybody’s notice that you say that the Mexican government, the Mexican government is sending criminals - rapists, drug dealers, across the border.
Governor Bush has called those remarks, quote, “extraordinarily ugly.”
I’d like you - you’re right next to him - tell us - talk to him directly and say how you respond to that and - and you have repeatedly said that you have evidence that the Mexican government is doing this, but you have evidence you have refused or declined to share.
Why not use this first Republican presidential debate to share your proof with the American people?
WALLACE: Mr. Trump, I’ll give you 30 seconds - I’ll give you 30 seconds to answer my question, which was, what evidence do you have, specific evidence that the Mexican government is sending criminals across the border? Thirty seconds.
4. BAIER: Gentlemen, the next series of questions deals with ObamaCare and the role of the federal government.
Mr. Trump, ObamaCare is one of the things you call a disaster.
TRUMP: A complete disaster, yes.
BAIER: Saying it needs to be repealed and replaced.
TRUMP: Correct.
BAIER: Now, 15 years ago, uncalled yourself a liberal on health care. You were for a single-payer system, a Canadian-style system.
Why were you for that then and why aren’t you for it now?
5. BAIER: Mr. Trump, it’s not just your past support for single- payer health care. You’ve also supported a host of other liberal policies. Use - you’ve also donated to several Democratic candidates, Hillary Clinton included, Nancy Pelosi.
You explained away those donations saying you did that to get business-related favors.
And you said recently, quote, “When you give, they do whatever the hell you want them to do.”
TRUMP: You’d better believe it.
BAIER: So what specifically did…
UNIDENTIFIED MALE: That’s true.
BAIER: - they do?
6. WALLACE: Mr. Trump, you talk a lot about how you are the person on this stage to grow the economy. I want to ask you about your business record. Trump corporations - Trump corporations, casinos and hotels, have declared bankruptcy four times over the last quarter-century.
In 2011, you told Forbes Magazine this: “I’ve used the laws of the country to my advantage.” But at the same time, financial experts involved in those bankruptcies say that lenders to your companies lost billions of dollars.
Question sir, with that record, why should we trust you to run the nation’s business?
7. KELLY: Mr. Trump, in 1999, you said you were, quote, “very pro- choice.” Even supporting partial-birth abortion. You favored an assault weapons ban as well. In 2004, you said in most cases you identified as a Democrat. Even in this campaign, your critics say you often sound more like a Democrat than a Republican, calling several of your opponents on the stage things like clowns and puppets. When did you actually become a Republican?
8. BAIER: Welcome back to Cleveland. Our next topic is foreign policy. Candidates, you may not have seen the late developing news today our Fox Pentagon team broke earlier this evening about a top Iranian general traveling to Moscow to meet with Russian President Vladimir Putin.
His name is General Qassem Soleimani, he’s blamed for hundreds of U.S. troops death in Iraq, and Afghanistan. His trip to Russia appears to directly violate U.N. Security Council resolutions to confine him to Iran.
So, Mr. Trump, if you were president, how would you respond to this?
Теперь мы знаем про обстоятельства вокруг дебатов несколько больше и можем ответить, почему Трампу достались такие жесткие вопросы и каким образом он оказался к ним подготовлен. Находчивость, которую Трамп проявил на дебатах в Fox News, впоследствие часто ему отказывала в интервью и на пресс-конференциях с журналистами.
Как выясняется, жесткие вопросы велел задавать Руперт Мердок, хозяин Fox News, который обвинил Роджера Эйлса (ныне уволенного руководителя Fox News) в раздувании кандидатуру Трампа. Я предполагаю, что Эйлс в свою очередь слил подготовленные вопросы Трампу и научил того, как на них отвечать. Ныне Эйлс работает на Трампа непосредственно, как консультант по дебатам.
According to Fox sources, Murdoch blamed Ailes for laying the groundwork for Trump’s candidacy. Ailes had given Trump, his longtime friend, a weekly call-in segment on Fox & Friends to sound off on political issues. (Trump used Fox News to mainstream the birther conspiracy theory.) Ailes also had lunch with Trump days before he launched his presidential campaign and continued to feed him political advice throughout the primaries, according to sources close to Trump and Ailes. (And in the days after Carlson filed her lawsuit, Trump advised Ailes on navigating the crisis, even recommending a lawyer.)
Murdoch was not a fan of Trump’s and especially did not like his stance on immigration. (The antipathy was mutual: “Murdoch’s been very bad to me,” Trump told me in March.) A few days before the first GOP debate on Fox in August 2015, Murdoch called Ailes at home. “This has gone on long enough,” Murdoch said, according to a person briefed on the conversation. Murdoch told Ailes he wanted Fox’s debate moderators - Kelly, Bret Baier, and Chris Wallace - to hammer Trump on a variety of issues. Ailes, understanding the GOP electorate better than most at that point, likely thought it was a bad idea. “Donald Trump is going to be the Republican nominee,” Ailes told a colleague around this time. But he didn’t fight Murdoch on the debate directive.
http://www.newsweek.com/rupert-murdoch-blames-roger-ailes-donald-trump-495407
О своих выводах Рапай рассказывает в книге «Культурный код: Как мы живем, что покупаем и почему» (The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do), выпущенной в 2007.
Американский культурный код президентства - МОИСЕЙ.
Это может звучать странно для тех, кто не исповедует никакой религии. Но если абстрагироваться от религиозного аспекта истории Моисея, становится очевидным, что именно этот образ американцы связывают с президентом. Это мятежный лидер, наделенный мощным видением и способный избавить своих людей от бед.
http://rutlib.com/book/14719/p/13
Ср. со словами, которые использовал Дональд Трамп, чтобы заявить о выдвижении своей кандидатуры:
Politicians are all talk and no action. They will never be able to fix our country. They will never bring us to the Promised Land, and I cannot sit back and watch this incompetence any longer.
Ladies and gentlemen, I am officially running for President of the United States.
https://www.donaldjtrump.com/media/donald-j-trump-presidential-announcement
Человек, который вставил слова о земле обетованной (Promised Land) и который помог вылепить имидж Трампа-Моисея для выборов, наверняка знаком с теорией Клотера Рапая. Вряд ли это сам Трамп, который книжек, как известно, не читает. Я предполагаю, что этот человек - один из руководителей избирательной кампании Буша-старшего, который и нанял Рапая в 1988 г. Роджер Эйлс.
Трамп начал президентскую гонку с форой за счет своей общенациональной известности и за счет своего откровенно провокационного заявления про мексиканских насильников. Следующий трамплин - первые республиканские дебаты на Fox News. Модераторы дебатов задавали Трампу крайне жесткие вопросы, которые он довольно ловко парировал. Со стороны могло показаться, что Fox News пытается потопить Трапма, чтобы подыграть традиционным кандидатам, и что Трамп - остроумный человек, который не лезет за словом в карман.
1. BAIER: Gentlemen, we know how much you love hand-raising questions. So we promise, this is the only one tonight: the only one. Is there anyone on stage, and can I see hands, who is unwilling tonight to pledge your support to the eventual nominee of the Republican party and pledge to not run an independent campaign against that person.
Again, we’re looking for you to raise your hand now - raise your hand now if you won’t make that pledge tonight.
(Трамп единственный из кандидатов не поднимает руки, чем сразу подчеркивает свой особый статус.)
2. KELLY: Mr. Trump, one of the things people love about you is you speak your mind and you don’t use a politician’s filter. However, that is not without its downsides, in particular, when it comes to women.
You’ve called women you don’t like “fat pigs, dogs, slobs, and disgusting animals.”
(LAUGHTER)
Your Twitter account…
TRUMP: Only Rosie O’Donnell.
(LAUGHTER)
KELLY: No, it wasn’t.
(APPLAUSE)
Your Twitter account…
(APPLAUSE)
TRUMP: Thank you.
KELLY: For the record, it was well beyond Rosie O’Donnell.
TRUMP: Yes, I’m sure it was.
KELLY: Your Twitter account has several disparaging comments about women’s looks. You once told a contestant on Celebrity Apprentice it would be a pretty picture to see her on her knees. Does that sound to you like the temperament of a man we should elect as president, and how will you answer the charge from Hillary Clinton, who was likely to be the Democratic nominee, that you are part of the war on women?
TRUMP: I think the big problem this country has is being politically correct.
(APPLAUSE)
3. WALLACE: Mr. Trump, it has not escaped anybody’s notice that you say that the Mexican government, the Mexican government is sending criminals - rapists, drug dealers, across the border.
Governor Bush has called those remarks, quote, “extraordinarily ugly.”
I’d like you - you’re right next to him - tell us - talk to him directly and say how you respond to that and - and you have repeatedly said that you have evidence that the Mexican government is doing this, but you have evidence you have refused or declined to share.
Why not use this first Republican presidential debate to share your proof with the American people?
WALLACE: Mr. Trump, I’ll give you 30 seconds - I’ll give you 30 seconds to answer my question, which was, what evidence do you have, specific evidence that the Mexican government is sending criminals across the border? Thirty seconds.
4. BAIER: Gentlemen, the next series of questions deals with ObamaCare and the role of the federal government.
Mr. Trump, ObamaCare is one of the things you call a disaster.
TRUMP: A complete disaster, yes.
BAIER: Saying it needs to be repealed and replaced.
TRUMP: Correct.
BAIER: Now, 15 years ago, uncalled yourself a liberal on health care. You were for a single-payer system, a Canadian-style system.
Why were you for that then and why aren’t you for it now?
5. BAIER: Mr. Trump, it’s not just your past support for single- payer health care. You’ve also supported a host of other liberal policies. Use - you’ve also donated to several Democratic candidates, Hillary Clinton included, Nancy Pelosi.
You explained away those donations saying you did that to get business-related favors.
And you said recently, quote, “When you give, they do whatever the hell you want them to do.”
TRUMP: You’d better believe it.
BAIER: So what specifically did…
UNIDENTIFIED MALE: That’s true.
BAIER: - they do?
6. WALLACE: Mr. Trump, you talk a lot about how you are the person on this stage to grow the economy. I want to ask you about your business record. Trump corporations - Trump corporations, casinos and hotels, have declared bankruptcy four times over the last quarter-century.
In 2011, you told Forbes Magazine this: “I’ve used the laws of the country to my advantage.” But at the same time, financial experts involved in those bankruptcies say that lenders to your companies lost billions of dollars.
Question sir, with that record, why should we trust you to run the nation’s business?
7. KELLY: Mr. Trump, in 1999, you said you were, quote, “very pro- choice.” Even supporting partial-birth abortion. You favored an assault weapons ban as well. In 2004, you said in most cases you identified as a Democrat. Even in this campaign, your critics say you often sound more like a Democrat than a Republican, calling several of your opponents on the stage things like clowns and puppets. When did you actually become a Republican?
8. BAIER: Welcome back to Cleveland. Our next topic is foreign policy. Candidates, you may not have seen the late developing news today our Fox Pentagon team broke earlier this evening about a top Iranian general traveling to Moscow to meet with Russian President Vladimir Putin.
His name is General Qassem Soleimani, he’s blamed for hundreds of U.S. troops death in Iraq, and Afghanistan. His trip to Russia appears to directly violate U.N. Security Council resolutions to confine him to Iran.
So, Mr. Trump, if you were president, how would you respond to this?
Теперь мы знаем про обстоятельства вокруг дебатов несколько больше и можем ответить, почему Трампу достались такие жесткие вопросы и каким образом он оказался к ним подготовлен. Находчивость, которую Трамп проявил на дебатах в Fox News, впоследствие часто ему отказывала в интервью и на пресс-конференциях с журналистами.
Как выясняется, жесткие вопросы велел задавать Руперт Мердок, хозяин Fox News, который обвинил Роджера Эйлса (ныне уволенного руководителя Fox News) в раздувании кандидатуру Трампа. Я предполагаю, что Эйлс в свою очередь слил подготовленные вопросы Трампу и научил того, как на них отвечать. Ныне Эйлс работает на Трампа непосредственно, как консультант по дебатам.
According to Fox sources, Murdoch blamed Ailes for laying the groundwork for Trump’s candidacy. Ailes had given Trump, his longtime friend, a weekly call-in segment on Fox & Friends to sound off on political issues. (Trump used Fox News to mainstream the birther conspiracy theory.) Ailes also had lunch with Trump days before he launched his presidential campaign and continued to feed him political advice throughout the primaries, according to sources close to Trump and Ailes. (And in the days after Carlson filed her lawsuit, Trump advised Ailes on navigating the crisis, even recommending a lawyer.)
Murdoch was not a fan of Trump’s and especially did not like his stance on immigration. (The antipathy was mutual: “Murdoch’s been very bad to me,” Trump told me in March.) A few days before the first GOP debate on Fox in August 2015, Murdoch called Ailes at home. “This has gone on long enough,” Murdoch said, according to a person briefed on the conversation. Murdoch told Ailes he wanted Fox’s debate moderators - Kelly, Bret Baier, and Chris Wallace - to hammer Trump on a variety of issues. Ailes, understanding the GOP electorate better than most at that point, likely thought it was a bad idea. “Donald Trump is going to be the Republican nominee,” Ailes told a colleague around this time. But he didn’t fight Murdoch on the debate directive.
http://www.newsweek.com/rupert-murdoch-blames-roger-ailes-donald-trump-495407