Jan 23, 2011 14:50
This is why I think I may have a decent shot as a copywriter in the advertising industry. (I don't).
Uuuuugggh. Within two seconds of the commercial's intro and my inner grammar Nazi is itching to subpoena whoever is responsible for this ad. And sue for unjust vexation.
grammar,
annoying things,
television
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Comments 1
This isn't the most creative of advertisements, to be sure, but one must hold the red pen in reserve. It sounds terrible, to be honest--but isn't this 'ungrammatical' usage not commonplace in advertisements and in the entertainment industry in the country? In fact, because we are supposed to hold language up to a certain academic standard, we find this altogether vexing. It need not be.
Language must be allowed to itself--if this particular usage is commonplace, and the message is conveyed in a manner which those who have are the supposed audiences of this ad understand it, then language has fulfilled its function.
Sure, it sounds wrong, but we cannot force language-use to adhere to what sounds good for us.
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