My mom has been reading this book and keeps telling me about it.
I kinda feel that you're over-analyzing your role in all of this. You know that it is better for a variety of reasons for you to try to buy and eat less processed, more sustainable, etc. etc. foods. I think that's enough. There are enough things to be outraged about that trying to exhaustively educate yourself and diligently pursue each one is simply not plausible, nor reasonable to expect. There's nothing wrong with giving yourself a pat on the back for trying to do something you think is good. So what if the industry is trying to target you to buy healthier foods? That doesn't make it wrong. As long as you maintain your healthy skepticism and awareness (like I know you do) that there are many factors and interests and biases at play, you're doing fine.
*laughs* Thanks for the support, Ben. This post is an example of a rhetorical game I play with myself in trying to really take a look at whether or not I'm living up to my ethics. Basically, I take a look at the position I've been holding (in this case, a sort of self-satisfied conscientiousness) and critique it in a fairly caustic way to take myself off my high horse. I think you're right -- on a daily basis, there's not much point in over-analyzing every decision I make in purchasing food. And I'm actually very much in favor of the marketing of green, because until our government gets off its ass and starts mandating industries shift toward sustainability (or we, the citizens, make it do so), market incentives are what's going to drive change. As the market for "ethical food" grows -- making it clear that an increasing group of people will pay more for better practices -- businesses will begin competing to supply us. As supply increases relative to demand, prices will drop and ethical, healthier food will begin becoming viable in
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I kinda feel that you're over-analyzing your role in all of this. You know that it is better for a variety of reasons for you to try to buy and eat less processed, more sustainable, etc. etc. foods. I think that's enough. There are enough things to be outraged about that trying to exhaustively educate yourself and diligently pursue each one is simply not plausible, nor reasonable to expect. There's nothing wrong with giving yourself a pat on the back for trying to do something you think is good. So what if the industry is trying to target you to buy healthier foods? That doesn't make it wrong. As long as you maintain your healthy skepticism and awareness (like I know you do) that there are many factors and interests and biases at play, you're doing fine.
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