Serve adds based on marital status

[wtblifepst]

Title
Serve adds based on marital status

Short, concise description of the idea
I see a lot of singles adds. I'll never use them. You can better target your adds.

Full description of the ideaI've already told you my age and gender. I assume you're using this to serve adds because all of the adds for singles web sites that I see have pictures of

Comments

[damnitnicole]

I could swear there was a page somewhere with a bunch of tickyboxes for what kind of ads you'd be more or less likely to click? If I'm not imagining things, then someone with a better memory than mine will doubtlessly post a link to that page, which should solve all the issue.

In which case, I do not agree with this suggetion.

If that page doesn't exist, then I agree that there should be one, and by all means, marital status or the like should be a tickybox.

[azurelunatic]

It happens when you're setting up an account. Let me see if I can find it, either on this account or one that's not permanent.

[damnitnicole]

Yay I'm not crazy!

I got unlazy and found it!

[damnitnicole]

http://www.livejournal.com/manage/account/adsettings.bml

Or at least what I think is it. I'm logged in as my permanent account, so it just tells me "only basic and plus users can change ad settings."

Edit: switched to another account, and it's the right page. And there is a box marked
"Dating, Networking, Social
Friends, Relationships, Love"

*Thumbs-down* (since my phone won't let me select the thumbs-down icon)

[lady_angelina]

If this would require sharing marital status, then I would have to say NO. Unless, of course, this would be optional, and even then, I'd be skeptical. This is LiveJournal, not MySpace.

[foxfirefey]

This is a fine idea in theory, but utterly useless in the context of how ad serving on LJ works. I think it's very unfortunate that's the case, but it's the reality. LJ users can and do have plenty of personal, targeted information that gets sent to advertisers. It doesn't reliably affect the ads that get served, however, because there's not enough good ads to go around. That is to say, there is no way to ensure that giving the ad servers (which LJ does not control) your marital status would help in any way prevent singles ads from showing up.

[ursamajor]

That, and honestly it wouldn't surprise me if being able to detect your marital status as "married" would cause *more* singles-type ads to show up, along the lines of "Not getting what you want at home?"

... I'm Little Miss Mary Sunshine about ad targeting, aren't I. *g*

[foxfirefey]

Hahahah, yeah, I was thinking about putting something like that as an addendum, but I figured what I had was sufficient. I was also tempted to link to the famous Why Monetizing Social Media Through Advertising Is Doomed To Failure.

[turlough]

My thought exatly! :-)

[charliemc]

You do have some (limited) choice right now as to which ads you'll see and which you won't see...

(Ads are annoying, admittedly, but can be avoided through paid accounts, so...)