Partnered Features

[neitherday]

Title
Partnered Features

Short, concise description of the idea
Change the term "sponsored features" to "partnered features".

Full description of the idea"Sponsored features" implies an advertising sponsorship. These features are co-developed with other companies and give those companies credit for the co-development, thus "partnered features" is a

Comments

[jewelianna]

Makes sense to me.

[sleepfighter]

...er, no, thank you.

[trbleclef]

I've seen enough euphemisms from LJ Corporate this week.

[ex_uniquewo]

The Merriam-Webster says:
spon·sor
3. a person or an organization that pays for or plans and carries out a project or activity; especially : one that pays the cost of a radio or television program usually in return for advertising time during its course.

I think that is exactly what this is about. It's not just about crediting them, it is also about advertising. Well, at least for the two categories of users that are going to see the ads.

[pbristow]

"Sponsored features" is accurate, and not particularly ambiguous. "Partnered features" is also accurate, based on the description we've had so far (but noting the only specifics we've had are about the SMS feature, which might turn out not to be typical) but less obvious in meaning.

Also, on a PR note, having had a huge fuss erupt over something when it was called by one name, subsequently changing the name can lead to accusations of trying to cover up the controversy. Of course, if anyone asks, LJ/6A can point to this suggestion and say "it wasn't our idea!"... but a lot of folks won't ask, they'll just assume.

On balance, I vote "No".