Marketing IV: via threepunchstuff

[substitute]

The "Hispanic" market is different. Radio and TV are a lot more raw, maybe for cultural reasons and certainly because the FCC isn't listening to much. And advertising crosses lines that wouldn't be crossed in whitey ads:

Comments

[goldfischegirl]

yeah man, when i was in spain people told the most blatantly racist jokes, abd EVERYONE laughed. it was pretty awful.

[threepunchstuff]

The Asian market is similar. A Chinese friend once showed me a tube of "Darkie Toothpaste," with its Al Jolson-like mascot.

One of my professors used the term "racial triangulation" to describe this phenomenon.

[halfjack]

It is available in North America with the face painted white and relabeled "Darlie Toothpaste".

[halfjack]

Thank god for Wikipedia.

[lil_om]

thats pretty rad.

[liquicat]

when i looked at your userpic i first read "do not Jesusitate"

[lil_om]

that too!
ha haa

[kineticfactory]

You might want to send this in to VICE. They do a page on inappropriate products from all over the world.

[besskeloid]

Why would anyone want to contribute anything to Vice?

[pilarcruz]

When I was going to school at Yonsei (in Kolea, 2002), there was this ad on TV showing some cartoon terrorists flying a plane into a building, but then superman comes and throws a copy of the Joong Ang Ilbo (a newspaper) over the cockpit window and saves the day.

My students in Korea sometimes wanted to name themselves "Terrorbomb."