marketing is hard

Jan 30, 2006 11:08

Via my spam inbox this morning: You'd think the Supercuts people would have noticed they were kicking off their FAILURE TO LAUNCH INTERNET SWEEPSTAKES promotion at the 20th anniversary of the Challenger explosion. You'd think!


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anationmourns, nevarforget, tagabuse, anationgetsabadhaircut, americafuckyeah, majormalfunction, boom, whydtheyuseabaldguyanyway, oppsiforgot, football, marketing

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Comments 9

sachmet January 30 2006, 19:20:52 UTC
At least it isn't at the same time as a real event.

Marketing people must assume that people don't pay attention to news, but only the drivel that they produce.

And Terry Bradshaw... oh, there's a prize I want to win!

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sachmet January 30 2006, 19:23:12 UTC
Hm, my close tag turned into an open tag. Better help the page validate:

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kennfusion January 30 2006, 19:58:07 UTC
Sorry...not to defend my sorry ilk, but....it's not the marketing people at Super Cuts that should be mentioned here, but Paramount Studios for naming the movie.

(Although I would not have known it was the 20th anniversary of the Challenger explosion either. And I am willing to bet that you are one of the very rare people who would know that.)

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substitute January 30 2006, 20:17:48 UTC
Well, the movie opens in March. They could have waited a week instead of doing it just as every schoolchild in the country is learning about the big boom :)

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thesadtomato January 30 2006, 20:18:57 UTC
Ah, so this is the moronic movie they filmed on my old street. It closed down traffic for a few days, crowded up my favorite bar, and wasted valuable newspaper space on Sarah Jessica Parker.

Also, a friend of mine worked as a production assistant on a previous Matthew McCounaughey movie. She told me that most of her job was making sure Matthew was sober enough to shoot.

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fengi January 30 2006, 20:45:21 UTC
I'm sorry, but nothing says, "only women will find this movie amusing" than a title with "failure" and "launch" plus McCounaughey's body positioned so the falling bird of the logo is in a strategically unfortunate position, and no amount of NASCAR cross promo with get men past the first floppy dick impression. And I say this as a sensitive dude who watches romantic comedies.

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And since you want an econo haircut trinnit January 30 2006, 21:37:14 UTC
You can attend the econo NASCAR race!

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