A search turned up a BoingBoing story in which someone else confirms seeing the placemat near Amsterdam and provides a pointer to the same image in an advertising-prints store. Setting up the latter, especially, seems a bit far to go for a spoof.
EDIT: Also turned up this page with detailed images of this one and several other placemats from the same series.
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EDIT: Also turned up this page with detailed images of this one and several other placemats from the same series.
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I'll ask about this on my journal, since I probably have more German readers than you do.
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