Putting the Genie Back in the Bottle

[starshipcat]

Yesterday I wrote about how indie publishing becoming respectable has changed the publishing landscape. Now our market is the actual readers, not the gatekeepers who determined whether our works would be published or languish in the proverbial dresser drawer

Comments

[sartorias]

Bookbub is no longer worth the price, unless you're already popular and you want to run a discount for the first in a series. What indies need is word of mouth. That means a good cover, good blurb, then a story that appeals to the reader, who will love it enough to share on their social media. One recco from a genuine fan seems to be worth more than expensive ads, with which we are flooded more and more.

Or so I'm hearing from those who spend hours each day watching the marketing trends, and spending mondo bucks on ads, and tracking the performance of those ads.