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It looks like f(x) and SNSD have moved beyond doing traditional "youthful" stuff for Korean A-sides, (album tracks are still obligatory, and SNSD can still do throwaway bubblegum in Japan) so SM is moving to recapture that demographic with some new younguns.
I foresee some new school uniform endorsements in the future.
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I'm so out of the Kpop loop. XD
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