Radio Indigo has succeeded in rocking Bangalore so far. Excellent music. Excellent RJs. No ads. Even since this started, I have been more than happy to hand over control of our Worldspace to my parents (who listen to Sai Global Harmony and Art of Living channels). How long the fun will last is the question
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The problem is there are no biggies backing the radio industry.. It is like the time when reliance/tata were not in the mobile market..
On a related note, I had expected reliance to approach the radio market through satellite beaming instead of FM. (I heard things like reliance is planning to broadcast a radio channel thru FM in bombay) The reasoning behind it is that reliance always creates market where it doesnt exist.. only a few villages in india have radio connectivity.. with satellite beaming by reliance, a new market is created..
Worldspace is barely sustaining. Google for worldspace losses.
-Srikanth
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problem with satellite radio is that it is difficult to receive signals in cars. and most people listen to radio in cars! so it's not such a great idea. however, yeah as you mentioned, a new rural "market" could be created with satellite radio.
and i won't be surprised if Adlabs's Big FM will play Himesbhai and his ilk. It is very unlikely that they'll offer a differentiated product.
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Blr Bytes
http://doesthisthat.blogspot.com/
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you can make certain channels pay and certain free and all that jazz.
Manoj
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and i am a girl, guys listening to them have it better or worse? dunno
plus their rajyotsava especiale is gonna make me change channels
peace!!-irathepooh
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