So with the indian cricket team out of the world cup, many advertisers are at a loss regarding the "made for world cup" ads. Hockey is not saleable (basically Dhanraj Pillay and Gagan Ajit Singh don't look good), and there is no other sport which has a nationwide following. So Ashwin suggests that the number one "sport" in India is (hold your
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Comments 17
but i guess the ad will have an elitist tag to it...sure worth it for nike to explore it as most junta woan be able to afford their shoes anyways methinks..
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