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... What?
I understand that they want to hook the men, seeing as though having a sugar free product makes for a popular girl's drink that manly men are too mannish for, but couldn't they do it without completely alienating women altogether? I mean, for feck's sake. I can't even begin to -- I just, I have no words. That thing is putrid.
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(i am not blind to the sheer offensiveness of the ad either, but seriously, i can be a bloke and not drink special milk, right?)
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