"We knew since 1994 or so, from various medical theses, that keeping 20 healthy teeth until the age of 80 was ideal," says Yoo Seck Hee, a brand manager at Aekyung Industrial's marketing division. But it wasn't until the late nineties that Aekyung decided to use the 2080 theory as a marketing pitch." (...) Mr. Yoo says that consumers' first response was "Why are there numbers on this toothpaste?" a question that forced the company to post an explanation on their Web site.
"In a 'low interest' industry like toothpaste, this type of interest was epochal," Mr. Yoo says with pride. "People usually don't care what type of toothpaste they use, but now they were taking another look." Aekyung's 2080 toothpaste topped the market with a 14% market share during the March-April period this year with sales of 2.8 billion won, compared to a 10.7% market share during the same period last year. http://www.wsj.com/articles/SB998513135670559089
Более всего здесь интересна логика ТС, который решил, что тут проблема с переводом, и модератора, который пропустил этот пост в сообщество sad_translation.
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"We knew since 1994 or so, from various medical theses, that keeping 20 healthy teeth until the age of 80 was ideal," says Yoo Seck Hee, a brand manager at Aekyung Industrial's marketing division. But it wasn't until the late nineties that Aekyung decided to use the 2080 theory as a marketing pitch." (...) Mr. Yoo says that consumers' first response was "Why are there numbers on this toothpaste?" a question that forced the company to post an explanation on their Web site.
"In a 'low interest' industry like toothpaste, this type of interest was epochal," Mr. Yoo says with pride. "People usually don't care what type of toothpaste they use, but now they were taking another look." Aekyung's 2080 toothpaste topped the market with a 14% market share during the March-April period this year with sales of 2.8 billion won, compared to a 10.7% market share during the same period last year.
http://www.wsj.com/articles/SB998513135670559089
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