I think they were trying for a play on words re: the department being based in Edge building. Being me, what I got from it was a play on words re: orgasm-denial kink. Um.
Could they not have gone with something like "on the edge of success"? Sometimes I think our marketing people are being crap on purpose. Like the Have Your Say tagline being something like "maintaining your participation". Right, yes, that's very catchy and exciting.
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