Sloganeering

[robin_d_laws]

Some of the world’s vaguest and therefore worst writing appears in company slogans. The company slogan is among the first thing a new entrepreneur dreams up and is often a blandly general proclamation that could relate to any other business of its type. Sometimes any other business, period. Memo to business owners: hold off on that company slogan

Comments

[chadu]

I wonder what my game company's slogan is...

"Atomic Sock Monkey Press: Shifting the Paradigm... with Rays 'n Stuff!"

CU

[heliograph]

I remember this one from Wal-Mart years ago. There were banners everywhere in the store, but they were most prominent hanging down over all of the cash registers:

"At Wal-Mart You're Always Next In Line!"

Insert your own joke here.

[2h2o]

I'm also fond of companies whose names clash with their line of business. The best recent example I've come across was for animal boarding at a place called Chillybleak.

[timgray]

Not bad in the way you mention, but worth sharing. I swear I've really seen this on the side of trucks: "Tubitt Scaffolding - for the best in erections".

Mind you, in Staffordshire I once travelled with PMT Buses. No slogan, just sayin'.

"Charting New Realms of Imagination"

[anonymous]

"Charting New Realms of Imagination" isn't that bad, or at least it wasn't.

1. The original concept for Atlas was that it would be a venue of alternative settings, such as a high fantasy Ars Magica campaign of John's own design. The focus was on "new settings," not "new games." "Cool games for cool people" didn't fit the original plan. In fact, Atlas's African setting for Ars Magica, African setting for d20, and New World setting all nicely fit the "new realms" theme.

2. "Charting" "realms" and "imagination" all point to a particular kind of sophisticated gamer, to which Atlas successfully appeals. What sort of "cool" people like Atlas games? People who would rather chart new realms than plunder new dungeons.

-Jonathan Tweet