Comments | rivkat: Reviews, the business edition

rivkat

Reviews, the business edition

Aug 10, 2003 23:43

I ate way too much this weekend. But, I also read some books.
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reviews, au: twitchell, au: tenner, au: mendez, nonfiction, au: daisey, su: marketing, su: trademark

Comments 1

grifyn August 10 2003, 23:05:09 UTC

I'm interested in both the Tenner and morbidly interested in Brand Spirit. I don't believe in subliminal messages so much anymore, but in taking apart what is inferred. Uberkid and I watch commercials together and talk (very broadly) about propaganda. I tell him that most commercials, unless they're PSAs where you're told not to set fires or to wear your seatbelt, etc. -- just want to sell you something, and everything they tell you is geared towards selling this toy/ shoes/ candy that isn't worth the money. So now he can watch a commercial and, even if he admits the toy is cool, say, "They're really trying to sell that, aren't they?" Lately we've been going over how they make things look very, very cool (i.e., a beam of light emanating from a pair of shoes) so that you'll be so impressed that you bug your parents about it, or so cool that you think your friends might like you more if you have it, etc ( ... )