Hello world!

[rivkat]

Why I doubt I’ll return to White Collar (I don’t expect anyone else to agree!):

Comments

[herewiss13]

They did it on Leverage too. Not subtle. :-(

[rusty_halo]

I do find the product placement incredibly irritating, but IMO they make up for it every time they remove another layer of Matt Bomer's clothing. (*is shallow*)

[pocketmouse]

I didn't find it too irritating, since they've used the car's GPS/touchscreen system several times already. Plus, I felt they were using it to strengthen the tension while keeping the transition sequence tight -- there's an accident, which will slow traffic down, force detours, etc, but with this we don't need shots of the play-by-play of that, and throwing it in after the fact is useless too. The Ketel One was actually more annoying for me (though neither of these were really very annoying at all), because I didn't really think an event like that would be serving that.

[rivkat]

For me, the obviousness of the product placement ended any tension I might have felt. Not only did it throw me out of the narrative, but, in a visual medium, I generally need a visual. A streetful of stalled cars, cabs honking, etc.--that would increase the tension and also avoid the need for a play-by-play. But being told there's traffic doesn't work for me. (And the real solution--take the subway!--wouldn't have worked for the advertiser's message.)

[pocketmouse]

Yeah, whereas for me a scene with car horns and bumber to bumper traffic would have been irritating and interrupting.

Have they ever actually taken the subway on this show?

[cass404]

I will admit that it can pull me out of a scene, but I have started to wonder something. TV isn't free to make. If people are dvring and skipping commercials and aheming and not even showing up in any official viewing numbers, how can TV be paid for? Product placement is advertising that viewers see.