They're talking about immigration and assimilation into American culture on NPR this afternoon. Inviting people to call in to talk to their guests, the announcer asks, "what does assimilation mean to you?" I just can't hear that word without thinking of the Borg. I was ten when
the Enterprise first encountered the Borg, so that would have been one
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I think "borg" has kind of entered the common lexicon, too. Whenever I see people walking around with the bluetooth earpiece for their phone, I mention to whomever is with me that they are Borg. So far, I haven't needed to explain the reference.
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