Popping Pop

[onyxhawke]

The text below was written a while back for a psychology class. It was written with no thoughts to the issues of my last post, but it does have some neat tie ins when you look at what is being done and how.

Comments

[shiny_elfriend]

Interesting thoughts, particularly in light of your career. Arguably you're selling your prediction of what is going to be Pop (in certain circles) to those who in turn try to sell it as Pop. Meanwhile the target market would rather feel as though they "discovered" the Pop thing themselves because nobody likes to admit they're a marketing lemming, especially in a fandom subculture (like emo teens as you said, or let's face it sci-fi/fantasy fans). We want everything to seem personal, and the moment it doesn't seem personal, we reject it. So the marketing will be a subtle dangling and seeding of the thing so we can tell ourselves it was all our idea to begin with. And I think that is probably the key to Popness, it has to feel as though we picked up on something ourselves, or from people we perceive to be (or wish we could say were) similar to us, which reinforces our liking of it and in turn influences the people around us to like it more.

LOL, you got my brain moving this Saturday morning. Great pondering!