I don't think people realize how huge Data and data-diving analytics is. There's a reason I don't "like" anything on YouTube / Facebook / etc. It's also why yo get so many targeted discounts by credit cards / grocery store cards / etc.
Clinton's team relied on data modeling too, mind, often to the point of criticism for being too safe, But the metrics were based on the Obama Coalition and made waaay too many assumptions.
I work in software development, and a lot of us have known about this sort of tech for over a decade, so this article doesn't seem surprising to me. "They" know everything you are doing on the internets. Literally, everything
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Clinton's team relied on data modeling too, mind, often to the point of criticism for being too safe, But the metrics were based on the Obama Coalition and made waaay too many assumptions.
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