CHEERIOS STANDS BY TV AD SHOWING MIXED-RACE FAMILY

[deviantfantasy]

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NEW YORK (AP) - A mom sits at her kitchen table writing something down when her grade schooler saunters up with a big box of Cheerios

Comments

[hey_kayla_jay]

Some people desperately need to get a life and find something substantial to whine about.

[idemandjustice]

That commercial is adorable. Good for Cheerios for not backing down.

[dw_10rosefan]

I agree.

[tabaqui]

100 percent happy that Cheerios didn't back down. I love Cheerio-covered dad! His slightly hysterical calling out for his wife from the couch makes me giggle.

[corbyinoz]

As the mother of a mixed race child - you know what? I'm not going to call her mixed race, because I don't accept that there are 'races' of human beings. Her dad's Ethiopian, I'm Anglo-Australian, she's just a great kid with light brown skin. Good on you, Cheerios, and I will buy a packet this week just to show my support.

[keeni84]

I'm not going to tell you how to raise your kid, but I'm interested to know how you address racism with her.

[corbyinoz]

Starting from a position of social equity. She's been socially engineered since birth to accept other people in all their gorgeousness. So she is pro GLBTQ rights, pro-Indigenous Australian rights, and finds the idea of 'racism' utterly stupid. Fortunately, she has never encountered overt racism herself yet, and I hope that when/if she does, she's level headed and secure enough to deal with it as she knows her mum would. She's almost ten years old. She's pretty cool.

[roseofjuly]

But there ARE races of human beings. They may not be biologically grounded, but just because something is socially constructed doesn't mean that it's not real.

[checkerdandy]

Cheerios sound so good right now, but I'm too lazy to go to the store. :/