CHEERIOS STANDS BY TV AD SHOWING MIXED-RACE FAMILY

[deviantfantasy]

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NEW YORK (AP) - A mom sits at her kitchen table writing something down when her grade schooler saunters up with a big box of Cheerios

Comments

[ms_mmelissa]

The post about this on the mothership was a mess. So many people saying "Mixed-race babies are the most beautiful!" Over and over and over again. Blegh.

[sakuraberries]

I'm probably being ignorant about something here, but why is it bad to call mixed-race babies beautiful?

[luna_shovegood]

I'm guessing it has something to do with stereotyping a wide range of racial combinations into one category, and perhaps also something about that "most" part.

[ms_mmelissa]

It creeps me out when people make generalizations like that, it feels fetishitic and a lot of the discussion sounds eugenics-y.

Also, there is a very specific type of mixed race person that people praise and declare beautiful and that's the type that have a lot of euro features that conform to white beauty standards.

[grace_om]

Makes me want to go buy Cheerios, and I don't even much like cereal.

[mollybarton]

Yay, Cheerios. I love that ad. Largely because the little girl reminds me of my sister's great-niece, who happens to be bi-racial. Cutest kid.

[lux_roark]

I like the ad. It shows a family just like mine (except we have boys instead of a girl) and I enjoy seeing that on TV and in commercials. So much for a "post-racial" America.

[romp]

It really is nice, huh? I suppose you get used to being invisible in the media and then !! Which shows it matters.

[cranmers]

Uhmmm, I may be being extremely dense here but which part of the ad was it that caused the controversy?

[cranmers]

Yeah well, I don't really like referring to myself as "extremely dense" without qualifying it, lol. And I was very confused, so.. Yeah.

[luna_shovegood]

The part where racists worry about becoming a minority and black men stealing "their women".