American Apparel reported for sexist marketing in Sweden

[citzera]

Clothing brand American Apparel gets severely criticized for sexist marketing of its unisex shirt. The shirts appear in images where men wear jeans and women wearing only panties to same shirt - which when men wear it is buttoned.
The company, which wants to be associated with political activism and on its website claims to fight for immigrant and

Comments

[chaya]

Where does the translation come from?

[ljtaylor]

I think the OP translated it, it's pretty much the source from Metro directly into English.

[muizenstaartje]

Maybe a Not Safe For Work warning for the last link? I wasn't too familiar with AA's type of "ads".

[silmaril]

Seriously. I wasn't expecting anything... that blatant.

[kittenmommy]

I read this and clicked the link. I was like, "Oh, I don't see anything..." *scrollscroll* "...oh.".

[girlomega]

Yup. As much as I like the styles of AA's clothing, the president of the company and the way they market their female clothing is why I don't buy any of it.

[the_physicist]

well this is all very... naked. O_O i hadn't seen any adverts like that before. and yeah, interesting how they say it's unisex shirt, but then say it's a men's shirt when the woman is wearing it (and only it).

[ljtaylor]

There's an English language article over at The Local: http://www.thelocal.se/47906/20130515/

This isn't the first time AA have got themselves publicity for their *edgy* campaigns. They've been banned a couple of times in the UK. Makes me think, that, sadly, it works.