2NE1 signs deal with FILA
New group 2NE1's agency revealed that a big advertising contract was signed with FILA.
2NE1's agency YG Entertainment's stated "They made their debut with LG Electronics Cyon (CYON) for the lollipop cellphone model, and recently Italian sportswear brand Fila (FILA), signed an exceptional modeling contract of 100,000,000 wons with 2NE1".
According to the agency there is a high possibility that Fila will reevaluate the present contract and that it ends up not only being a modeling contract but that it includes a 2NE1 Limited edition product line.
Fila's stated that "2NE1 shows on the stage are unconventional yet stylish enough and difficult to believe. The rookie's made a strong impression and will now be active models for the brand".
Fila, as well as several companies are requesting 2NE1 to model in their advertising campaigns.
source: mydaily.co.kr