Highlight reclaim trademark rights for BEAST name

Apr 02, 2024 09:21

HIGHLIGHT has reclaimed the trademark rights for their previous name BEAST!

On April 2, HIGHLIGHT’s agency Around Us Entertainment shared, “We smoothly completed the mutual agreement regarding the use of the trademark for BEAST.”

Nevertheless, the group will continue their promotions under the name HIGHLIGHT. The agency shared, “Regardless of the ( Read more... )

highlight, cube entertainment

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Comments 4

babyjenkski April 2 2024, 10:26:00 UTC
I am soooo happy for them! The members legit look like they're also very happy about this. Just in time for their 15yr anniversary. Doojon and Dongwoon already updated their IS profiles to include BEAST.

I will forever love and be grateful to BEAST. They kept me interested in KPOP after my first favorite group disbanded.

I know they'll keep on promoting as Highlight but it would make me so happy to hear them say "So Beast" again hahaha

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honeebs April 2 2024, 10:56:29 UTC
Woah that's cool. Ahh they were the best! Debut and after gave me life I adored them. Ok pulling out B2ST today🥳

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modestgoddess79 April 2 2024, 13:44:11 UTC
Good for them

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reader17 April 3 2024, 01:54:31 UTC
This makes me so happy for them! I loved Beast (B2ST) I doubt the will stop using Highlight but it is still good that they got their name!

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