From TWS to RIIZE, rookie boy bands beckon casual listeners

[waves_of_light]

In the past few years, K-pop girl groups like NewJeans, IVE, aespa and Le Sserafim have dominated the music scene, building solid fan bases worldwide while reigning atop major music charts. In the case of boy bands, however, finding their names on the top of most streaming charts took work, which implied that non-fans and casual listeners often

Comments

[pseudo_shigure]

TWS, short for Twenty-four-seven With Us
... sure, not confusing at all. lol when i read that i thought "short for Twenty-four-seven? the abbreviation shouldn't be TWS then". but then i read the rest, and i thought that's still not TWS either lol

[babycheeses1]

The root of their success is that they brought it back to that retro boyband sound, brought it back to basics, and they are leaning heavily into nostalgia. Which..smart honestly, and it's obviously working. Also, with regards to riize, their social media is seriously strong, their tiktoks are so funny for real 😂

[plusnminus]

[babycheeses1]

Did you see their kdrama skits?? They're so funny 😂😂

[plusnminus]

[carmine_pink]

It's never just about the music though. Promos and big company power definitely play a part. Lots of groups from small and mid-sized companies have put out easy listening songs (from my personal faves, Astro and Golden Child comes to mind) but did not achieve the same results like those mentioned in this article.

[bsfan]

In what world is Riize easy listening? Only half of their songs are easy listening and then there's a sudden tempo change w/ Shotaro just yelling.

Plot twist however is chill af.