is brat summer already joever? charli xcx responds
https://instagram.com/p/C92zCcASIs0
Publications such as Pitchfork, Dazed, and some random Instagram account declared brat summer dead and officially joever.
Charli XCX responded with: oh ? see u next week :)
Pitchfork wrote: However, Brat Summer’s condition took a turn for the worse at the beginning of the week. On July 21, President Joseph Biden announced he would be ending his re-election campaign and nominated Vice President Kamala Harris to run in his stead. Harris, certainly more than Biden, seemed primed for a Brat Summer-she did spend June in Las Vegas, after all, albeit apologizing for Biden’s verbal miscues at the first Presidential debate. Charli XCX, perhaps sensing the twin swells of support for two powerful women, wrote the post that would, in three words, signal the end of Brat Summer: “kamala IS brat.”
In the hours following, Harris’ social media team leaned into her support, updating their social headers to BRAT’s green hue. Soon, people who were absolutely not having a Brat Summer-CNN reporter Jake Tapper, Minnesota governor Tim Walz-began to pile atop an already fragile meme. There were mixes made that interpolated Harris’ own speeches where lyrics about doing key bumps used to be. By the end of the day, Brat Summer had been pronounced dead.
Dazed wrote: It’s easy to blame other people. But if you really want to know who killed brat summer, you must only take a look in the mirror. It was you, it was me, it was all of us. We took it too far. We memed too close to the sun. We grabbed brat summer with rough hands and squeezed it for every last drop of content, until the nights began to cool and there was nothing left.
That random instagram account wrote: brat summer is officially over everyone. It was already pretty much packed in by the time every corporation and brand decided to use the “brat” aesthetic. The meme was stale and getting dragged pretty hard, but I never expected it to go out this sad. With Charli’s endorsement of Kamala Harris, we see a full turn to neoliberalism from the cult pop singer.
Thoughts?
Sources: 1 | 2 | 3 | 4