The New York Times Compares Taylor Swift's Current Height of Fame to MJ, Madonna and Beatlemania
Taylor Swift's Eras Tour has dominated the summer, whipping up demand at a level thought unachievable in a fragmented age.
“The only thing I can compare it to is the phenomenon of Beatlemania,” said Billy Joel, who attended Swift’s show in Tampa, Florida. https://t.co/iuahZwGzUb
- The New York Times (@nytimes) August 5, 2023
The pop superstar’s tour, which is now finishing its initial North American leg with six nights at SoFi Stadium outside Los Angeles, has been a both a business and a cultural juggernaut. Swift’s catalog of generation-defining hits and canny marketing sense have helped her achieve a level of white-hot demand and media saturation not seen since the 1980s heyday of Michael Jackson and Madonna - a dominance that the entertainment business had largely accepted as impossible to replicate in the fragmented 21st century.
“The only thing I can compare it to is the phenomenon of Beatlemania,” said Billy Joel, who attended Swift’s show in Tampa, Fla., with his wife and young daughters.
The NYT estimates that with 146 stadium dates booked well into 2024, Swift’s tour could reach $1.4 billion or more, surpassing Elton John’s $939 million for his farewell tour, and current record-holder.
You can read the full article at the source. Or not.
ONTD, do you agree? Is TS overexposed?
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