Halsey says label won’t let them release a new song unless they can “fake a viral moment on TikTok”:
“Everything is marketing. and they are doing this to every artist these days. I just want to release music, man and I deserve better tbh. I’m tired.”
https://t.co/RR5qJA1w8A- Pop Crave (@PopCrave)
May 22, 2022 Halsey has a new song they love, but says their record label won’t let them release it, “unless they can fake a viral moment on TikTok”.
Other artists have also aired their frustrations over their record labels pushing them to make content for TikTok.
what tiktok has done to the music industry is upsetting like…
pic.twitter.com/bSJ0EIVfv1- allure (@alluregaga2)
May 22, 2022 source source