Oatly’s Super Bowl Commercial Divides Social Media, Triggers Cow Milk Drinkers

[stewie_e]

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Vegan milk brand Oatly released a Super Bowl LV commercial featuring a CEO Toni Petersson. In the 30-second spot, Petersson plays and sings a jingle about the brand while standing in a field. “It’s like milk, but made for humans,” he sings. “Wow, wow, no cow.” The commercial was divisive on Twitter with some calling it “weird,” even motivating some to go drink cow milk, while others called the jingle catchy.

Prepared for the hateration and holleration, Oatly released an “I totally hated that Oatly commercial” T-Shirt on its official website that “sold out” in about 5 minutes.

The commercial originally aired in Sweden in 2014, but was pulled off the air after the country's dairy lobby sued Oatly.

[Sold Out T-Shirts] https://instagram.com/p/CLAu83msrMR


Lol weird commercial but I love @oatly
- Director ?uestlove (@questlove) February 8, 2021

Haven’t had real milk in months but that Oatly commercial has me strongly reconsidering
- Derek Thompson (@DKThomp) February 8, 2021


[Anotha Cut]

That Oatly commercial was the worst thing I’ve ever seen in my entire life...
- Jack “CouRage” Dunlop (@CouRageJD) February 8, 2021

The marketing manager of @oatly discussing the budget for making their Super Bowl commercial. #SuperBowl pic.twitter.com/J0gOfZEQeL
- Froggy 102.7 🐸 (@froggyonair) February 8, 2021

I’m not saying it should be sold for your cereal, but... it exists, bro.
- Tessa Dare (@TessaDare) February 8, 2021

I’m not watching the Super Bowl but half of my timeline is about how bad the Oatly commercial was.

Which means it was very good.
- Austen Allred (@Austen) February 8, 2021

I’ve never wanted to drink whole milk more in my life #oatly
- James Silvani (@SilvaniArt) February 8, 2021

Oatly jingle kinda nice tbh pic.twitter.com/tq9gOYQZ0Q
- Blackbeard (@Blackbeard) February 8, 2021

Oatly just sold me on cow’s milk.
- Jamie B. Golden (@jamiebgolden) February 8, 2021

“Wow, wow, no cow,” is right 😉

Cow’s milk is for baby cows-drink milk meant for humans: https://t.co/AQtTdAKuQs #SuperBowl #Oatly pic.twitter.com/cDAKzc5Vmt
- PETA (@peta) February 8, 2021

Sad to announce that after that oatly commercial I will be switching back to cow milk
- margoT (@daddylonglegend) February 8, 2021

I’m gonna go chug a gallon of milk because of that oatly commercial
- Buffalo Dundee (@BuffaloDundee) February 8, 2021




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