Halsey Launching Her Own Makeup Company Called about-face beauty

[penelopetaynt]

Another day, another celebrity makeup company...

Halsey announced that she will be launching her own makeup brand called about-face beauty later this year.

many of you know ive done my own makeup for a long time. i believe makeup is about feeling cool, not looking perfect. “about-face” is available for preorder now ✨ https://t.co/0Psz9jTdCO -- @

Comments

[onyxobsidian]

nobody cares about celebrity makeup though.

Except apparently Rihanna's is legit good shit.

[djbbgoose]

everyone's trying to be miss Fenty

[iznanassi]

not just good but she got into the market at the best times: fenty beauty was right after the shape tape thing, savage x fenty while VS was having a lot of bad press

[msbombtastic]

yeah she made some good business decisions a few years back

[fauxkaren]

I don't hate this.

I'm not running out to buy it, but I'll keep an eye on it to see if people love it and if there are any products that appeal to me.

[black_swan87]

As a society, I really think we’ve surpassed the need for Halsey

[tucker]

I tried to make this post the other day but you needed like a password to access the website? Which was probably just entering your email or something but I said nah

Celeb makeup/skincare lines are so passé

For every Fenty or Rare Beauty there is a Haus by Gags or Devonne by Demi

[spoil]

Demi has a makeup line?! I did not know this

[tucker]

She had a flop skincare line in like 2015 maybe?

[penelopetaynt]

[penelopetaynt]

FENTY BEAUTY REMAINS SURPREME