"His Brand Is Excellence": How Leonardo DiCaprio Became Hollywood's Last Movie Star
THR did a profile on DiCaprio. They says he's the last movie star.
Unlike waning megastars like Will Smith, Jennifer Lawrence and Robert Downey Jr, Leo's movies make hundreds of millions of dollars without starring in a franchise or comic book movie
Leo is the franchise.
Tarantino says:
"One of the things I like about Leo is he just doesn't plug himself into two movies a year,"
Sony film chief Tom Rothman says:
DiCaprio has cultivated a brand "of excellence," in an industry where "brand" these days usually means Marvel, DC or Lucas.
"If he's in it, the audience knows it's going to be good because he's in it. I mean, when is he not great? But that's not an accident. He works his ass off."
Among his compatriots, DiCaprio is by far the one most coveted by studio heads and top-tier directors
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