Examining The Rise of Wholesome Internet Content
The renaissance of the word “wholesome” - and the unstoppably virality of wholesome content online - could all be a reaction to the cynicism of our political state. https://t.co/GEWyqfGABg
- Vox (@voxdotcom) April 13, 2019
* opens talking about this Honey Maid commercial from 2014 and how it seemed to help usher in new connotations for "wholesome".
Click to view* wholesome used to mean "sexual chastity" but now means "valuing kindness" and "not judging simple pleasures".
* discusses "aspirational wholesomeness", our changing language, and how we embrace sincerity in "the face of the rise of the alt-right."
* in the last 90s/early 2000s wholesome felt "stale".
* "The idea of wholesomeness as friendliness and warmth and support" gained even more traction after the rise of the alt-right.
* does not discuss the popularity of shows like Queer Eye or The Great British Bake Off but I thought they were worth a mention. :)
* the article goes into much more detail, and it's pretty interesting.
ONTD, what's your favorite wholesome meme? Wholesome activity or show?
congrats to @snfalkenburg dad and the good Boi! pic.twitter.com/PGkOpKyHIT
- Wholesome Memes! (@WholesomeMeme) April 11, 2019
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