That is amazingly far from being the worst mission statement of all time; I think the author has seen few mission statements.
I once worked with a senior manager who had done a secondment at Armitage Shanks. You'd have thought their mission statement was pretty obvious. It was something like "To create fashionable, affordable, popular bathroom suites that people love". And my colleague had this on her wall, and I said 'that's a bit bloody obvious, because it's not like they'd be trying to make unfashionable, unpopular, expensive suites that people hate...". "You say that..." said my colleague. And that was how I learnt that if you want to find out what a company does, you can find out by reversing each element of their mission statement.
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I once worked with a senior manager who had done a secondment at Armitage Shanks. You'd have thought their mission statement was pretty obvious. It was something like "To create fashionable, affordable, popular bathroom suites that people love". And my colleague had this on her wall, and I said 'that's a bit bloody obvious, because it's not like they'd be trying to make unfashionable, unpopular, expensive suites that people hate...". "You say that..." said my colleague. And that was how I learnt that if you want to find out what a company does, you can find out by reversing each element of their mission statement.
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