Originally published at The Null Device Blog. You can comment here or there.

I’ve been following the twitter feeds and the blogs and the RSS and all that for various “music marketing” sites.

In the past week alone I’ve seen three heavily buzzed digital music marketing handbooks come along.  These handbooks are spreading more virally than anybody’s ( Read more... )

Originally published at The Null Device Blog. You can comment here or there.

It should be common sense, but then common sense usually is anything but (and, frankly, it’s often wrong, but that’s a different epistemological rant)

http://www.knowthemusicbiz.com/index.php/BIZ-BLOG/Why-Bands-Should-Avoid-the-Myth-of-the-Rockstar-by-Nick-Fitzsimons.html

( Read more... )

Originally published at The Null Device Blog. You can comment here or there.

I, like many of us in the niche electronic genres, have been in a bit of a gifted state.  Because we Know People, and because there’s a ton of crossover and cross-pollination, and because most of us have released at least one reasonably-polished studio album before we even ( Read more... )

Originally published at The Null Device Blog. You can comment here or there.

Electronic music, to this very day, still seems to get a lot less respect than those crazy kids playing indie-rock and such. So I’ve taken it upon myself to solve all the problems in a clear, easy fashion.

What follows is a simple list of do’s and don’ts that will lead to ( Read more... )

Originally published at The Null Device Blog. You can comment here or there.

People rarely ask me what they should do when they’re going to submit a demo/compilation/EP/album/whatever to get mastered. I’ve had plenty of discussions to this effect, though, with people who do this for a living, and they all end up saying pretty much the same thing.

( Read more... )

Originally published at The Null Device Blog. You can comment here or there.

This may come as a shock to no-one, and this may be a case of the last horse finally crossing the finish line, but I have recently developed a theory as to what is wrong with electronic music today. And by “what is wrong” I mean “why can’t anybody seem to sell anything.”

( Read more... )

Originally published at The Null Device Blog. You can comment here or there.

Ever wonder how reviewers come up with things to say about an electronic album? Or how those blurbs on the sticker are written?

Here’s a handy guide. Now you can write your own reviews!

“ironic retro sound” == sounds like Human League circa 1982
“minimal arrangements” == ( Read more... )