For n00bs to the anime scene: "Shounen" (or shonen) manga is that which is marketed toward boys. The girls are often voluptuous and useless and kidnapped, and the protagonist boys have EPIC ANGST that must be overcome. This angst is always overcome by fighting, be it ninja-style or ghost-killing style. The protagonist's goal is usually to level
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HOWEVER! I like it infinitely better than Naruto. The whole "whining about Sasuke" thing drives me crazy, for one thing...and really...I just found it stupid all around. You're right...at least Bleach has what seems to be some semblance of a story. Plus the female characters (Orihime and Rukia--well, Rukia at the beginning) actually have personality and can hold their own in a fight. I REALLY like Orihime. She's one of the main reasons I can actually deal with Bleach in a lot of regards. I've not gotten too far into the second arc (and I read like 4 volumes of Naruto before deciding that it could go to hell), so I'm not the most credible source, but if I were picking, Bleach is definitely the better of two pretty bad series that everyone seems to love.
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But I do agree with you that it's marketing. The publishers make a choice in what they're going to publish.....it's not a hard-and-fast system wherein we ONLY read within what's marketed for our gender.
I guess a similar thing happens here in the US with Young Adult fiction vs. Adult fiction. Some of the best books I've read in my adult life have been shelved in "young adult" because someone at the publishing company made the decision to call it "young adult". That doesn't mean adults won't ALSO enjoy the book.
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