This is totally off topic but I read this story in my school newspaper recently and it reminded me of an entry you wrote a while back: Alcohol campaign decreases consumption. Ignore this if it's tl;dr or you're not interested. The article is short, but here's the highlight:
We did extensive surveying of large samples and got literally thousands of students to participate in our surveys. We had very good incentives and we found out that most Western students, when they go out and have a good time on the weekend, drink somewhere in the range of one to four drinks. However when you ask them how much they think the typical Western student drinks, they think that most Western students drink five, 10, 20 drinks. And so they think they are moderate, but think other students are radical in their alcohol consumption. You may think “so what?” Well we found that students who come to campus who are already predisposed to high consumption, when they believe everybody else falsely is drinking a lot, they drink a lot. By changing perceptions, we
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We did extensive surveying of large samples and got literally thousands of students to participate in our surveys. We had very good incentives and we found out that most Western students, when they go out and have a good time on the weekend, drink somewhere in the range of one to four drinks. However when you ask them how much they think the typical Western student drinks, they think that most Western students drink five, 10, 20 drinks. And so they think they are moderate, but think other students are radical in their alcohol consumption. You may think “so what?” Well we found that students who come to campus who are already predisposed to high consumption, when they believe everybody else falsely is drinking a lot, they drink a lot. By changing perceptions, we ( ... )
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