Yeah, no doubt these tags and so-called discounts are part of a VLSI data collection strategy, but you've got a small dose of conspiracy theory mixed in there as well. Anyway, you can pretty much tell any cashier that you forgot your tag, or your wife/girlfriend took it, and they'll put your order on a house account and still give you any discount you're entitled to.
Yeah, I know... I consider the odds of any law-enforcement/etc. usage of my grocery buying history about the same as my odds of being struck by exploding airplanes and/or lightning. My main beef is that supporting loyalty-card programs perpetuates a variety of pricing shenanigans. Besides the obvious tiered pricing, and "charge what you think the customer's willing to pay" model a few stores are experimenting with, I think it's fishy on a matter of general principle to have customer X subsidizing customer Y. I would say that I get my fill of that from my tax dollars going to 3rd-generation welfare leeches, but in this case, it's actually the poor who subsidize the "preferred" (most profitable) customers.
(Not only that, but to me the focus on behaviorist methods to influence customer buying habits seems a little seedy. Gotta love such gems from the industry insiders as "The answer to building real value into grocer loyalty programs, the experts say, is not to end them, nor is it to simply switch from a discount card to one that
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(Not only that, but to me the focus on behaviorist methods to influence customer buying habits seems a little seedy. Gotta love such gems from the industry insiders as "The answer to building real value into grocer loyalty programs, the experts say, is not to end them, nor is it to simply switch from a discount card to one that ( ... )
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