Neologism of the Day

[mattmatt]

Because the only thing more fun than learning a new word every day is making one up.

ambicurious: adj. conscious of a desire to discover how it feels to write or perform other tasks with the non-preferred hand.

I am supposed to be writing marketing copy (I KNOW WTF), but I can't work out where to start.

Comments

[sarahdotcom]

ha, sounds right up my street (ambicurious AND marketing copy)

[comikaze]

Start at the very beginning.

A very good place to start.

(since any actual advice I can give would be largely redundant and/or cvome across as condescending)

What would you call desirous to write upside down and/or backwards?

[mattmatt]

anorthographilia?

Marketing copy for any purpose

[ajkiwi]

(1) "Buy our stuff/service/people. It's/it's/they are really good, we think."
(2) Repeat with minor variations.

Actually, I think that's pretty much every brochure I've ever read.

[mattmatt]

See, that copy fails because it doesn't involve the reader: really, it ought to be something along the lines of "we understand you have a problem with X: that's why we came up with Y".

Shouldn't it? I don't know, you're the one with the marketing degree.

Anyway, I'm writing a case study, which is basically "these guys knew they were sucking, and now they are awesome". The problem is that I wasn't here when we did the work, so I don't know any of the background.

[entomocephalous]

You're just an unhappy, disillusioned, undisciplined, maladjusted, ambicurious young man.

[mattmatt]

How long do you think you can make that list of adjectives on closing night without losing it?

[entomocephalous]

Oh, boy...that and the "is this a scalpel?" scene are, like, just pure excuses to just jam.

Pretty long, I hope. As long as I keep them all negative, I should be able to K.I.T. keepittogetherkeepittogetherkeepittogether.

[badasstronaut]

I am supposed to be writing marketing copy (I KNOW WTF), but I can't work out where to start.

With the other hand?