Great observations - I really enjoyed reading them all :)
After all, he is the client. If he did not like Don’s presentation, he did not like it. Don’s slight temper tantrum seemed a bit uncalled for.
As someone who majored in advertising, I would argue that the quality of the proposed Hilton campaign was indeed top-notch, and thus in this situation, Conrad Hilton's nit-picking about "the moon" was completely unnecessary - perhaps even outrageous. The whole situation was also an homage to the advertising saying that was mentioned in the episode (That it is the agency staff who truly understand the consumer, NOT the client). C. Hilton's remarks really came off as self-serving, petty, and lacking the genuine depth and appeal that were clearly presented in Don&Co's ideas. So for Don to act in utter frustration was completely understandable to me. All in all, I even thought that the whole situation might've been a jab at the Hilton family as it is infamous for today (The stereotypical portrayal of air-headed Paris, anyone?).
Why does he do this? Is this Don’s way of intimidating a client into accepting his work?
It's because he, honest to goodness, is an amazing creative director with ideas way ahead of their time (Agencies today would kill for someone of his caliber, haha). And speaking on general terms as a creative, on top of being recognized in the past as being "great," after working so hard in attempting to snag another big account, the inability of a client to understand the huge potential of their ideas would be downright disappointing. If you're selling advertising, it's only natural to want to advertise TO the advertiser and convince them, by almost whatever means necessary, of your ideas as well.
As someone who majored in advertising, I would argue that the quality of the proposed Hilton campaign was indeed top-notch, and thus in this situation, Conrad Hilton's nit-picking about "the moon" was completely unnecessary - perhaps even outrageous.
No, it's not. Hilton DID NOT like Don's complete presentation. He is the one paying Don to give him what he wants. He didn't want what Don had offered . . . and said so. He had every right to do this. I don't care how brilliant Don's presentation was . . . or seemed like. It was not what Hilton wanted.
It's because he, honest to goodness, is an amazing creative director with ideas way ahead of their time (Agencies today would kill for someone of his caliber, haha). And speaking on general terms as a creative, on top of being recognized in the past as being "great," after working so hard in attempting to snag another big account, the inability of a client to understand the huge potential of their ideas would be downright disappointing. If you're selling advertising, it's only natural
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I think you meant to reply to my comments up there, right? But I think it became a general response to the post instead (Wrong reply link, I guess) - but I saw it at least, and so I'll reply anyway, haha.
As I said, I studied advertising and thus tend to stand on the side of the agency in such situations. This kind of push-and-shove dynamic is not uncommon at all amongst agencies and clientele, even from the historical beginning of that type of relationship. I think many don't recognize the fact that although the advertiser, in this case Hilton, pays for the work and hence has much room for demands, there is still a reason why companies need advertising agencies in the first place - to produce ideas that they otherwise would not have thought of and connect with consumers in that way. Otherwise, why are the likes of Sterling Cooper sought out in the first place? With all the resources they hold, those like Hilton could easily market themselves, but it's the concepts that agencies have that such companies should be paying for - NOT
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I'm speaking as a viewer of the episode, not as someone who is in the advertising business or as a business owner who became a client of an ad man.
As a viewer, it is obvious to me that Conrad Hilton DID NOT like Don Draper's presention. I don't care if Don's presentation was great, wonderful or creative. I'm noticing his reaction to Hilton's rejection of his work. He didn't merely try to sell his work to Hilton after the latter had rejected it. He tried to force Hilton to approve of his work. In my view, that bordered on bullying tactics. He had used this method with Rachel Mencken. And when it didn't work, he lost his temper. But it worked with the client from Belle Jolie
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I hope I didn't touch a nerve or anything by disagreeing, but it was not my intention to offend you or the original commenter. I am definitely more accustomed to the reaction that Don had via my own experiences (And how in general the client is often seen as the "entity-you-love-to-hate" within the industry), but judging from the positive reaction of Hilton's second-in-commands during the meeting, I would say that at least his presentation had some appeal, and thus Don had built up his own confidence immediately prior to the one-on-one confrontation. Don't get me wrong, I'm not the biggest fan of Don right now myself, I'm just saying that his frustration is understandable to me - not justified, but understandable. Producing the work you see on the show does not take merely one day, even though the quick timeline progression of the show often makes it seem so. When a client throws weeks of research, brainstorming, or production down the toilet with one word, it potentially prompts pretty intense emotions. If he's willing to risk
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Very nice observations and quite thought provoking.
I for one do not really take that much interest in Don's conquests, except for Menken and his "ex wife". They are so fleeting that I really don't even want to bother to remember their names. I was really hoping that teacher would be one of them.
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After all, he is the client. If he did not like Don’s presentation, he did not like it. Don’s slight temper tantrum seemed a bit uncalled for.
As someone who majored in advertising, I would argue that the quality of the proposed Hilton campaign was indeed top-notch, and thus in this situation, Conrad Hilton's nit-picking about "the moon" was completely unnecessary - perhaps even outrageous. The whole situation was also an homage to the advertising saying that was mentioned in the episode (That it is the agency staff who truly understand the consumer, NOT the client). C. Hilton's remarks really came off as self-serving, petty, and lacking the genuine depth and appeal that were clearly presented in Don&Co's ideas. So for Don to act in utter frustration was completely understandable to me. All in all, I even thought that the whole situation might've been a jab at the Hilton family as it is infamous for today (The stereotypical portrayal of air-headed Paris, anyone?).
In fact, ( ... )
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Why does he do this? Is this Don’s way of intimidating a client into accepting his work?
It's because he, honest to goodness, is an amazing creative director with ideas way ahead of their time (Agencies today would kill for someone of his caliber, haha). And speaking on general terms as a creative, on top of being recognized in the past as being "great," after working so hard in attempting to snag another big account, the inability of a client to understand the huge potential of their ideas would be downright disappointing. If you're selling advertising, it's only natural to want to advertise TO the advertiser and convince them, by almost whatever means necessary, of your ideas as well.
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Reply
No, it's not. Hilton DID NOT like Don's complete presentation. He is the one paying Don to give him what he wants. He didn't want what Don had offered . . . and said so. He had every right to do this. I don't care how brilliant Don's presentation was . . . or seemed like. It was not what Hilton wanted.
It's because he, honest to goodness, is an amazing creative director with ideas way ahead of their time (Agencies today would kill for someone of his caliber, haha). And speaking on general terms as a creative, on top of being recognized in the past as being "great," after working so hard in attempting to snag another big account, the inability of a client to understand the huge potential of their ideas would be downright disappointing. If you're selling advertising, it's only natural ( ... )
Reply
As I said, I studied advertising and thus tend to stand on the side of the agency in such situations. This kind of push-and-shove dynamic is not uncommon at all amongst agencies and clientele, even from the historical beginning of that type of relationship. I think many don't recognize the fact that although the advertiser, in this case Hilton, pays for the work and hence has much room for demands, there is still a reason why companies need advertising agencies in the first place - to produce ideas that they otherwise would not have thought of and connect with consumers in that way. Otherwise, why are the likes of Sterling Cooper sought out in the first place? With all the resources they hold, those like Hilton could easily market themselves, but it's the concepts that agencies have that such companies should be paying for - NOT ( ... )
Reply
As a viewer, it is obvious to me that Conrad Hilton DID NOT like Don Draper's presention. I don't care if Don's presentation was great, wonderful or creative. I'm noticing his reaction to Hilton's rejection of his work. He didn't merely try to sell his work to Hilton after the latter had rejected it. He tried to force Hilton to approve of his work. In my view, that bordered on bullying tactics. He had used this method with Rachel Mencken. And when it didn't work, he lost his temper. But it worked with the client from Belle Jolie ( ... )
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I for one do not really take that much interest in Don's conquests, except for Menken and his "ex wife". They are so fleeting that I really don't even want to bother to remember their names. I was really hoping that teacher would be one of them.
Poor Sal :( I hope we will keep seeing him!
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