Brand Identities: Ralph Lauren

[kopah]

When I read Obsessive Branding Disorder by Lucas Conley, I was intrigued by the Zaltman approach to discovering what customers think about a product: "If you were a stick of chewing gum, what would you tell the world about yourself?" Now, chewing gum isn't the sort of product that you'd expect to inspire strong emotions-but I, at least, definitely

Comments

[kopah]

I think Draper aspires to this ideal - but (obviously) isn't part of it. He'd probably wear Ralph Lauren too, if it existed back then.