This Ambient Lighting sounds gimmicky, but I can't resist the neat-o-ness of the whole thing. What do you think? Poll Ambient TV Lighting - Gimmick or True Feature?1 - It's a Gimmick
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There's been so much research done on color perception that the new feature probably *does* work the way they say it does. On the other hand, it's something that's really inexpensive to do in hardware, so I'm gonna say that whether or not it's a lame gimmick depends on how much they hype it and how much extra they expect you to pay.
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