Primer I'd call a must-see movie for anyone who likes social science fiction (by which I mean stories exploring what people might do given access to some interesting bit of technology -- where the people are plausible, and what the tech does is eventually clearly defined, whether or not it's plausible). A set of garage engineers accidentally
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tivo is a fine general verb for it, and people with replays can twitch like people loyal to Puffs.
It's helpful for brand recognition to be the one whose name is appropriated for a product or a verb, but it does mean your trademark and copyright are lost. A smart company will capitalize on it, a twitchy company will loathe it.
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It does have some romantic comedy in there with the explosions -- quite nicely interlaced, really -- but the boom outweighs the giggle by a lot.
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