Waterstones & Gender Equality. The good, the bad & the business case for doing better.

[jemck]

Originally published at Juliet E. McKenna. You can comment here or there.

First, some context. Over the past year or more, I’ve repeatedly highlighted instances of all or majority male bookshop displays for SF&Fantasy. Back in May, I flagged up the monthly promotional email from Waterstones which featured the Everyday Sexism book. It was the first

Comments

[aberwyn]

Thank you for this!!! I suspect the situation is just as bad in the USA, or it would be if the big chain stores weren't dying off so quickly.

[jemck]

anecdata certainly suggests much the same in Barnes & Noble - but it will take someone with far more spoons than me to run any kind of survey over somewhere as large as the US :-)

[klwilliams]

With 20 surveys and 275 branches, your confidence level is 95% +/- 21%. So a 74% - 100% chance of being correct. Not too bad.

(http://www.surveysystem.com/sscalc.htm)

[jemck]

That's very useful to know- many thanks!