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5 dead easy steps - involves selective coloring
Other Examples:
1. Prepare your base - screen it, sharpen it..whatever you normally do :)
2. Layer>>New Adjustment Layer>>Selective Coloring
REDS: -100, 0, +100, 0
YELLOWS: -100, 0, 0, +100
WHITES: +100, 0, -100, 0
NEUTRALS: +12, 0, -14, 0
3. Layer>>New Adjustment Layer>>Color Balence
MIDTONES: +12, -19, -19
Preserve Luminosity is CHECKED!
4. Layer>>New Adjustment Layer>>Channel Mixer
RED: +112, -22, -10
GREEN: 0, +100, 0
BLUE: +10, 0, +88
5. Layer>>New Adjustment Layer>>Hue & Saturation
SATURATION: +9 (or whatever works best for your image)
And your done! You can add whatever texture you want to make it look dead pretty :D I'd love to see your results!