We’re doing some preliminary work for a client, and we’ve got a quick survey to help with a spot of market research. It’s very short: three words and one picture to respond to
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I assume that the three words are there to make us feel more creative and provide a distraction so that our minds are more open when we encounter the final question.
Which I answered as "which of these three options would you most like to have?"
There's a big bank of words and images in there, pulled through randomly. And yes, exactly, though some of the words are "real" in that we are looking to see what people associate with them (or rather, to show the client what people associate with them). The final one to see and show that some of those associations belong more with one type of card than another. (how's that for suitably vague and handwavey?)
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I assume that the three words are there to make us feel more creative and provide a distraction so that our minds are more open when we encounter the final question.
Which I answered as "which of these three options would you most like to have?"
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There's a big bank of words and images in there, pulled through randomly. And yes, exactly, though some of the words are "real" in that we are looking to see what people associate with them (or rather, to show the client what people associate with them). The final one to see and show that some of those associations belong more with one type of card than another. (how's that for suitably vague and handwavey?)
Reply
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